For your health - Sleep is a force of nature and an absolute necessity for good physical and mental health. Most adults need between 7.5 - 8.5 hours of good quality sleep per night to feel alert during the day. However, 56% of adults in the US reports one or more symptoms of insomnia a few nights a week. Difficulty with sleeping can cause increased anxiety, impaired concentration, impaired memory and irritability. For your well-being - There are many reasons for difficulties in sleeping - stress, emotional upset, sickness, even simply being too hot or cold. To take the first step to having a deep,fulfilling sleep you need to make your environment as comfortable as possible. The bedding you lie on and wrap yourself up in, are the tools that will help this happen. The correct choice for a good night's sleep is critical. For your future - We want to tell you about Sunrise Wool - a development in bedding which we are so excited about. We think this is where the future of bedding lies. Not only is it so technologically advanced that it will give you a longer, deeper sleep; it is also 100% environmentally friendly, offering you your most natural night's sleep.